Club Deportivo Guadalajara Spanish pronunciation: [ˈkluβ ðepoɾˈtiβo ɣwaðalaˈxaɾa]; often simply known as Guadalajara [ɡwaðalaˈxaɾa], and popularly known as Chivas [ˈtʃiβas], is a Mexican professional football club based in Guadalajara, Jalisco. Guadalajara plays in Liga MX with 11 First Division titles, 7 Campeón de Campeones, 1 InterLiga, 1 Copa Challenger, 4 Copa Oros de Occidente, and 3 Copa México.
Guadalajara is one of the ten founding members of the Mexican First Division and, along with longstanding rivals Club América, they have never been relegated to the second-tier division. Guadalajara was the runner-up of the 2010 Copa Libertadores.
Guadalajara is the only football club in Mexico to exclusively field Mexican players. The team has constantly emphasized home-grown (cantera) players and has been the launching pad of many internationally successful players, including Omar Bravo Javier Hernández, Carlos Vela, Marco Fabián, Francisco Rodríguez, and Carlos Salcido among others. The team's three colors (red, white, and blue) symbolize "Fraternity, Union, and Sports". The team mascot, as well as their nickname, is the goat or chiva. Chivas is one of Mexico's most successful and popular teams, and holds the Mexican league record for the longest winning streak at the beginning of a season, with 8 consecutive wins.
According to the study preferred to football clubs, published in April 2016 by the prestigious agency Euroamericas Sport Marketing Spain, Guadalajara is the most popular team in Mexico, with 44.2% of supporters in the country.